About

Arts Holland wanders off the beaten path and guides you through the beautiful Dutch cultural landscape. Arts Holland has selected the crème de la crème of cultural places and events, and is thus the little black book when it comes to cultural travelling.

About Arts Holland
Arts Holland was initiated in 2008 as a national and non-commercial project by the Ministry of Education, Culture and Science, the Ministry of Transport and the four major Dutch cities in Holland. Its aim is to reinforce the position of arts and culture in the Randstad, which is Holland’ most densely populated region that incorporates the cities of Amsterdam, Rotterdam, Den Haag, and Utrecht and their outlying areas.

Due to the incredible amount of Dutch arts and culture available in the Randstad, a lot of hidden treasures remain undiscovered. Arts Holland aims to put Holland in the international cultural spotlight and let visitors discover the true breadth of Holland's high-end culture; connecting arts and tourism seamlessly.

Arts Holland unites all the Dutch cultural institutions under one brand, focusing on the interconnection. Working together with multiple major organizations in the field of arts, culture, communication, transport, creative industry and technology, Arts Holland strengthens and supports the services of these existing organizations. Arts Holland enables her partners to excel in their own domains and creates connections and new opportunities.

Arts Holland lets visitors of Holland experience the quality, density and richness of Dutch arts, heritage, museums, design, fashion, theatre and more. The variety, at easy to reach locations, make Holland one large district of wonder, beauty and inspiration. Arts Holland, discover the arts district of the world!

About us
Arts Holland is a consortium of three leading players in the field of arts, culture, new media and tourism. The institutes part of this consortium are the Netherlands Board of Tourism & Conventions, Netherlands Uitburo and Waag Society.

Together with organizations in the field of arts, culture, communication, transport, creative industry and technology, a series of tools will be developed that will guide any arts lover through the high-brow cultural landscape Holland has to offer to it’s visitors.

Official partners of Arts Holland are KLM, SICA & Total Active Media.